The question we hear most is: "how much should I spend on ads?" The honest answer is that there's no fixed number — but there is a sensible way to calculate a starting point.
Work backwards, not forwards
Instead of asking "how much do I spend?", ask "how many customers do I need this month?". If you want 100 orders and your cost per order is around EGP 150, you need roughly EGP 15,000 in media spend. That number comes from your data, not from a blog post.
Haven't started yet? Budget for learning
With no historical data, treat the first 30 days as a testing phase. The practical rule: set a daily budget that lets the platform generate at least 50 conversions a week — that's what the algorithm needs to exit its learning phase.
In the Egyptian market, the minimum that produces meaningful data usually starts around: - EGP 300–500/day for a new e-commerce store - EGP 200–400/day for a local service business or clinic - EGP 600+/day if you're competing in a crowded vertical like real estate
The rule that governs everything
If your cost per customer is lower than the profit that customer brings, keep going and scale up. If it's higher, the problem usually isn't the budget — it's the creative or the page you're sending people to.
Mistakes that burn budget
- Changing campaigns every other day: platforms need at least 7 days to stabilise. Be patient.
- Running a single ad: test at least three or four creative variants.
- Spending without tracking: if your pixel and conversion events aren't set up, you're spending blind.
- Sending traffic to a slow page: every extra second of load time costs you a share of visitors.
The takeaway
Start with a budget you can sustain for three consecutive months, not one big month. Consistency and accumulated data matter far more than a one-off spending spike.